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Case — CleanByOB

CleanByOB

Local service · Zuid-Holland

ServicesWeb · Conversion
Year2025
StatusLive
CleanByOB homepage

The brief

CleanByOB cleans sofas, carpets, mattresses and car interiors at the customer's home, across Zuid-Holland. The service is genuinely good and almost impossible to describe in words — "we remove dirt and smells" sounds like every other cleaning company in the region.

The customer's real question is not what the service is. It is: will my sofa actually look different afterwards.

What we built

So the selling is done by a drag-to-compare before/after slider, placed directly under the hero. It answers the only question that matters, without a single adjective.

Everything else funnels into one action: a quote over WhatsApp. For this audience a form is friction — the customer already has WhatsApp open, and a photo of the stain says more than any form field could.

Before / afterA drag slider that does the selling
WhatsApp firstQuote request where the customer already is
ReassuranceAt home · 1–2 hours · pay after
Result

Measurement is running.

The site is live and analytics are collecting. We will publish a number here when it can carry its baseline and its timeframe — not before. A percentage without the absolute figure behind it is decoration, and we would rather this space stay honest than look impressive.

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